Startup Guide Summit returns to lisbon with the launch of Startup Guide Europe.
Building on the format we’ve hosted in previous years, Startup Guide Summit 2025 will mark the official launch of the Startup Guide Europe book and platform, a new initiative spotlighting and connecting Europe's most promising innovation ecosystems, founders and local heroes.
Hosted at Casa do Impacto during Web Summit week, the summit will bring together 200+ leading founders, ecosystem builders, policymakers, funders and community leaders from across the continent for an afternoon of inspiration, workshops, connection and celebration.


THEME
Made in Europe – A New Standard for Tech & Entrepreneurship.
This year’s Summit takes inspiration from a bold question: Can Europe set a new standard for how we build products, technologies, and companies — one that competes globally while staying true to European values?
The idea of “Made in Europe” will be presented as one possible blueprint for this new standard — not as a fixed label, but as a starting point for conversation.
Can values like sustainability, inclusion, and transparency become part of Europe’s competitive edge? And what would it take for founders and policymakers to turn this vision into reality?
Program
backyard
Arrival & Coffee
Networking & check-in.
14:00
CHURCH
Opening & Keynotes
Welcome & Opening
With Barbara Arita, Startup Guide | Nuno Comando, Casa do Impacto | Mike Sax, ACT | The App Association
Hosted by Veronica D'Souza, CARCEL and Ruby Cup
Panel Debate
One Year After Draghi — Does Europe Lack Competitiveness, or Just Confidence?
With João Cotrim de Figueiredo, European Parliament | Simon Schaefer, EU inc. and Allied for Startups | André Costa de Sousa, Nespra
Moderated by Simone Skovshoved, S9+ Coalition and Danish Entrepreneurs
Keynote
A New Blueprint for Europe — Made in Europe, Defining a New Standard
With Johanna Stevns Fabrin, 21st Europe
Fireside Chat
What Does ‘Made in Europe’ Mean for the Next Generation of Founders?
With Johanna Stevns Fabrin, 21st Europe | Anna C. W. De Matos, Circular Library Network
14:30
CHURCH
Pitch Competition
Made in Europe – The Next Generation of Entrepreneurs
8 startups pitch ventures that embody Europe’s new standards.
Hosted by Impact Shakers & Meaningful Entrepreneurship
16:10
BR 1
Hack the Future: Shaping Policy Together
Roundtable / Working Group
Why the 28th Regime Could be a Gamechanger for your Startup
With Simon Schaefer, Allied for Startups
Roundtable / Working Group
Simplifying Europe’s Tech Rulebook
With Mike Sax, ACT | App Association
Roundtable / Working Group
Implementation of the Startup and Scaleup Strategy - How to get it done
With João Silva, Startup Portugal
Roundtable / Working Group
Unlocking Growth Capital for Europe’s Next Generation of Startups
With Brad Simonich, ACT | App Association
Moderated by Maria Goikoetxea, ACT | The App Association and
Simone Skovshoved, S9+ Coalition and Danish Entrepreneurs
16:10
CHURCH
Startup Guide Europe Launch
Official Launch of Startup Guide Europe
Startup Guide and partners unveil Startup Guide Europe (Book & Digital Ecosystem)
Panel
Defining Europe’s Next Chapter
With Mike Sax, ACT | App Association | Ricardo Marvão, Beta-i | Paulina Brym–Ciuba, Startup Hub Poland Foundation | Alessa Berg, Top Tier Impact
Closing Remarks
17:55
BACKYARD
Community Drinks & Celebration
Community gathering with music, drinks and snacks
18:50
Venue

Speakers
Alessa Berg is the founder and CEO of Top Tier Impact, the global platform in impact and climate investing across more than 50 countries. Alessa graduated from Oxford University and started her career in M&A at Goldman Sachs and private equity at Blackstone. Alessa is also the host & creator of “Road to Utopia”, live on Prime Video and Gaia TV.
André Costa de Sousa is an award-winning entrepreneur, designer, and strategist whose work connects technology, architecture, and education through his philosophy of remodularity—designing systems that evolve, reconfigure, and waste nothing. He is the founder of Nespra, a boutique digital agency established in 2001 that has grown into an ecosystem of ventures spanning AI, construction, and learning innovation. These include Sosaba, a remodular construction company focused on circular design, and Nespritos, a platform developing AI-native solutions for businesses and consumers. An MBA graduate of Oxford University, André has worked across Europe, the United States, and Africa, combining strategic foresight with design empathy
Anna C. W. de Matos is the CEO and Founder of the Circular Library Network (CLN) and the Munasafn RVK Tool Library in Reykjavík. With a background in conservation and restoration, Anna is passionate about practical circular solutions that empower communities. Since launching Iceland’s first tool-sharing library in 2018, she has grown CLN into a scalable platform that combines modular hardware, smart tech and a peer-to-peer community to support shared-use initiatives around the world. Anna is a recognized voice in circular innovation, committed to making sustainability accessible, collaborative and impactful.
Barbara Arita is a multidisciplinary project manager with a background in economics and architecture. She has shaped innovative organizations and grassroots movements, including co-founding Lisbon’s first multi-sector cooperative and scaling a pioneering NGO. She is currently at Startup Guide, building bridges between people, disciplines and systems to drive meaningful change
Based in Washington, DC, Brad Simonich is the Senior Manager of Global Partnerships at ACT | The App Association, ensuring that technology startups, scaleups, and small businesses understand and participate in the policymaking process in Brussels and beyond.
As Partner and Managing Director, Johanna anchors 21st Europe in timely policy agendas and ensures their translation into actionable insights through design. Her background spans climate and economic policy, having worked with multilateral organisations such as the World Resource Institute and the UN to connect policy to implementation. She has also held strategy roles at SPACE10 and AKQA, focusing on how design drives change.
João Cotrim de Figueiredo is a candidate for the Presidency of the Republic in 2026. He holds a degree in Economics from the LSE in the United Kingdom and an MBA from Nova SBE in Portugal. He gained prominence as an executive in companies such as Compal, Nutricafés, and TVI, and served as President of Turismo de Portugal. He entered politics in 2019 as a Member of the Portuguese Parliament. In 2024, he was elected as a Member of the European Parliament, strengthening his presence in the Portuguese political landscape.
João Silva leads the Data & Tech and Public Policy areas at Startup Portugal, where he bridges technology, data insights, and policymaking to strengthen the Portuguese startup ecosystem. His work focuses on improving how data supports decision-making and public policy design — from developing the national startup mapping platform under the RRP, to implementing the legal framework for startup recognition in Portugal. As Portugal’s focal point to the European Startup Nations Alliance (ESNA), João has been an active advocate for founder-centric policies at the European level, contributing to initiatives like the Lisbon Declaration of the S9+ Coalition Group. With a background in digital marketing and experience at Microsoft, Deloitte, and the Ministry of Economy and Digital Transition, he combines strategic communication skills with a deep understanding of innovation policy. João is passionate about creating data-driven public frameworks that help startups grow, scale, and shape the future of Europe’s digital economy.
Maria Goikoetxea Gomez de Segura is EU Policy Manager at ACT | The AppAssociation, where she represents the interests of small and medium-sized app developers in key EU digital policy debates. Based in Brussels, she focuses on legislative files such as the Innovation Act, AI Act, Digital Markets Act, and accessibility, working closely with EU institutions and stakeholders to ensure a balanced, innovation-friendly regulatory environment. Maria holds two law degrees from Utrecht University and the University of Deusto, and she began her career in digital policy at the European Parliament.
Mike Sax is the Founder of Wellbeyond. Mike is also founder and chairman of the Association for Competitive Technology (ACT), a non-profit organization that helps policy makers understand the impact of proposed legislation on small business innovators.
Nuno Comando is the Director of Casa do Impacto. Fusing his experience and diverse background in marketing and communications, digital, management and entrepreneurship with his unwavering commitment to positive social change, he has contributed to Casa do Impacto's mission and has been involved with SCML's Hub since its early days. Casa do Impacto is the most significant impact entrepreneurship Hub in Portugal. Since its opening in 2018, this 'Casa' has put Portugal on the map of the impact ecosystem, gathering the resources and network to grow an impact venture/organization. Recognized by the Financial Times as one of Europe's Leading Hubs for Startups, Casa do Impacto is where stakeholders converge to change the business paradigm. The hub's unwavering focus on creating an exciting pipeline of solutions aligned with the 17 SDGs through acceleration, investment, and incubation programs ensures its mission aligns with the global sustainability agenda.
Paulina Brym–Ciuba is the CEO of Startup Hub Poland Foundation, where she leads the strategic execution and delivery of the Foundation’s innovation and acceleration programs. Since joining the organization in 2019, she has played a pivotal role in fostering startup growth and supporting entrepreneurial ecosystems across Poland. Prior to her current role, Paulina served as Marketing Director at the Economic Forum Office, where she managed high-level partnerships with commercial entities and promoted companies during high-profile events.
Ricardo Marvão is co-founder of Beta-i, a collaborative innovation platform with global reach started in 2010 and the main builder of the startup ecosystem in Lisbon, experts in designing and managing projects for large corporations around the world from strategy to pilot testing & venture building. He's also co-founded a number of educational projects in Portugal like Próxima Geração (academy for the next generation of young politicians), the Singularity University Portugal (training thousands of executive/year), the European Innovation Academy (massive entrepreneurship summer school for 500 global university students/year), Cientista Regressa à Escola (science education for primary school thru a global network of 1000 PhDs) and Space for Business executive program with ESA and business schools St.Gallen, RSM & NovaSBE. Ricardo has 10 years international experience in the Space Industry, sending satellites to space, working for ESA, Inmarsat, Airbus and Embraer.
Simon Schaefer is the co-initiator of EU Inc. and President of Allied for Startups. A seasoned entrepreneur, angel investor, and founder of Factory, he is a passionate advocate for Europe’s startup ecosystem and works to strengthen startup and tech policy across Europe.
Simone Skovshoved is the Political Director of Danish Entrepreneurs and serves as Secretary of the S9+ Coalition — a network of startup organizations from Europe’s most digital countries working together to strengthen innovation, competitiveness, and smarter regulation across the EU. She coordinates the coalition’s policy strategy, stakeholder engagement, and advocacy activities toward the European institutions, focusing on removing barriers for startups, fostering AI-driven innovation, and revitalizing Europe’s digital economy.
Veronica D’Souza is a Chief Consultant, Impact Strategist, Social Entrepreneur, and Keynote Speaker with a background in International Business and Politics (CBS) and Social Entrepreneurship (INSEAD).
She co-founded Ruby Cup, delivering sustainable menstrual health solutions in East Africa, and CARCEL, an award-winning fashion brand employing women in prison. Her 15-year career spans Denmark, Kenya, Thailand, Peru, and the U.S., driving initiatives at the intersection of leadership, equity, sustainability, and social impact. She advises, teaches, and co-develops programs within Meaningful Entrepreneurship, helping founders build purpose-driven and sustainable businesses. Veronica also serves on the boards of The Soulfuls and the Danish Design Council, advancing equity, creativity, and innovation.
More speakers soon

Pitch Competition
The Next Generation of Entrepreneurs
Meet the Finalists!
Discover the finalists pitching at the Startup Guide Summit, showcasing their ventures to a global audience of founders, investors and policymakers.

book launch
startup guide europe
Unlocking the Potential of Europe’s Startup Ecosystem!
Launching at the Startup Guide Summit, Startup Guide Europe is your insider look into the continent’s most vibrant startup ecosystems.
HOSTs
Startup Guide is a leading publisher of guidebooks and digital content for over 60 international startup ecosystems. Startup Guide mission is to leverage experience and diverse networks to connect local solutions with global challenges, driving impactful innovation on an international scale.

The App Association is a global trade association for small and medium-sized technology companies. Our members are entrepreneurs, innovators, and independent developers within the global app ecosystem that engage with verticals across every industry.
location

Casa do Impacto is a Hub powered by Santa Casa da Misericórdia de Lisboa where all the major social and innovation players/initiatives in Portugal are gathered at a restored convent in Lisbon City Center. Combining experienced startups and projects with early-stage entrepreneurs, an incubation space, acceleration programs, events and a philanthropic fund for early-stage social and impact startups.


















